Skip to main content

Posts

Showing posts from October, 2017

Dropbox

Dropbox's new branding has caused a stir in the design community. Popular opinion is generally unfavourable towards the new branding, but I have seen some split opinions. For me, the branding leaves me a bit confused - or does it? Click this to see the branding page.
The new logo is a good step forward I believe, and hasn't been the centre of debate in the design community so I'm not going to touch on it other than showing the before and after:



Dropbox also have a new typeface with their rebrand, called 'Sharp Grotesk' created by the type foundry Sharp Type, inspired by the late Adrian Frutiger. In my opinion, the typography is a mixed bag. Some of the fonts of their new typeface are ok, but the typeface has an ametuer feel which shows upon closer inspection in the stretched iterations:

Conversely, I find the stretched iterations actually seem to work reasonably well when presented as headings in isolation. However, I found they looked disjointed when presented alo…